When building a brand, it’s essential to instill in your customers and employees a strong sense of what it represents. Doing this requires living your values in a demonstrative way to establish trust and consistency with your employees and customers. One of the best ways to cement your brand in this way is by creating custom apparel for your staff or patrons to wear. There’s something to be said for uniformity; it creates an atmosphere where your employees can truly feel like part of a team. Picking the perfect custom apparel is a key step in achieving this. Moreover, there is strength in apparel. It isn’t just a piece of clothing or a uniform; it’s a physical representation of your brand and everything it stands for. Because this is such an important decision, we know you’re not taking it lightly, and neither are we. Here at St. CroiX10, we provide comprehensive and time-efficient services. Pair our selection of industry-leading products and brands with our ten-day shipping guarantee on all orders, and it’s no surprise why organizations across the nation trust in St. CroiX10 when they need fast and unrivaled embroidery services.


Picking the perfect custom apparel for your brand can be an overwhelming task. At St. CroiX10, we aspire to make this challenge as simple, convenient and stress-free as possible. That’s why we’ll be taking a few minutes to run you through four important considerations you should make before committing to apparel for your customers or employees. By the end of this blog, you will gain a clearer idea of which apparel brands and items will work best for your specific needs.

1. What Does Your Brand Value?

Start by asking yourself about what your brand means to you and your customers. Whenever you put your logo on something, you want to make sure it is the perfect fit for your brand. You want the product to communicate what your brand represents to everyone who sees it. Ask yourself what your brand values, and we will help you determine the best products for those values.


Do you value professionalism?

A custom embroidered polo might be a great fit for your brand.


Do you value an active lifestyle?

We have a variety of activewear products that beautifully represent brands that live life on the go. If you want your value of adventure to show, we have a variety of apparel that will fulfill that goal perfectly. Check out our selection of Patagonia or Eddie Bauer activewear items. These products are warm, stylish, and incredibly durable, making them a fantastic choice for outdoor adventures of any kind.


Do you value comfort and convenience for your customers?

You might consider a cozy fleece full-zip or pullover to embroider your logo on. These items combine soft fabric with a casual style, fostering comfort and convenience for customers and employees alike.

2. Why Are You Purchasing Apparel?

When picking the perfect product to embroider, it’s important to consider what purpose the product is going to serve. Are you purchasing items for a specific event? If you’re looking to buy custom apparel for a company outing like a picnic, you probably want to go with something a bit more casual, like a baseball cap with your company’s logo on it. If you’re looking for something a bit nicer for a professional work event, we offer a variety of dress shirts that would be an ideal fit.


Many brands like to offer custom clothing to their customers as well. It’s a great opportunity for PR and helps your customers feel included in your company. If you’re looking for custom embroidered apparel to fulfill this purpose, we recommend choosing something more comfortable and fun. Sweatshirts or fleece jackets are great choices here because they’re apparel items that your customers can comfortably wear every day if they want to!

3. Who Are You Purchasing Apparel For?

In addition to considering what event you’re purchasing your product for, it’s also important to consider who you’re purchasing it for. Your customers might want different apparel than your employees. If you’re buying for employees, it might make more sense to select apparel that is more professional. This approach also gives your employees the opportunity to wear their new apparel to work. Moreover, when customers see this clean, professional aesthetic, they’ll associate your brand with a professional business.


On the other hand, if you’re looking for apparel to sell or gift to customers, then you’ll likely want something less professional and more casual. For example, if you offer products that are more comfortable, warm, and laid-back, your customers will associate your brand with comfort and trustworthiness.

4. How Do You Show Your Values to Customers & Employees?

Ultimately, your custom apparel is only one piece of the puzzle when it comes to living your values in a way your customers will see. But every opportunity to do this is something you should look to take advantage of. After all, your customers and employees will notice these little details. St. CroiX10 understands the importance of consistency when building a brand, which is why we offer a wide range of services to help you achieve your goal of linking your brand with certain core values in the minds of your staff and customers. We can provide a diverse range of custom apparel choices for every kind of brand.

Contact St. CroiX10 Today

Be sure to call or message St. CroiX10 if you have any questions about us or our industry-leading apparel and embroidery services. As a company committed to your success, we would be more than happy to offer any other guidance or support you need to find the best apparel for your specific needs and preferences.